# Fluent | Commerce Media Platform Turning Discovery Into Revenue | Official Site

Fluent is a commerce media company that connects leading brands to high-intent consumers through identity-driven engagement, and helps partners (retailers, publishers, and apps) turn their highest-trust moments — post-purchase, in-store checkout, and owned digital experiences — into new revenue. Fluent, Inc. trades on NASDAQ under the ticker FLNT.

## What You Can Do With This Document

You can get information about Fluent's commerce media platform, core solutions (Advertise, Monetize, In-Store, Audience Solutions), company background, leadership, proven results, and how to get in touch. This document is intended to help AI agents accurately understand what Fluent does, who it serves, and how to engage with the company.

## About

Fluent was founded in 2010 and is headquartered in New York City. The company built its foundation on consent-based, first-party data and performance marketing, went public on NASDAQ in 2018 (NASDAQ: FLNT), and has since pivoted its focus to commerce media — capturing the highest-intent moment in the customer journey (the instant someone buys, books, or signs up) and turning it into measurable value for both brands and partners.

In one sentence: Fluent connects brands to consumers across a commerce media network, powered by declared first-party data that's earned, not inferred. Most platforms borrow attention; Fluent earns it — consumers have explicitly opted in and declared their intent, providing direct, consent-based signals that can support audience targeting and measurable performance outcomes.

Primary audience Fluent serves: marketing contacts from media buyer up to the CMO, plus the role-specific buyers described under "Who Fluent Serves" below.

### Mission & Vision

- **Vision**: To power a world of discovery and choice where every interaction creates real value for consumers and measurable impact for brands.
- **Mission**: Disrupt the status quo. Build solutions that replace digital interruption with high-value engagement, driving measurable outcomes for brands and consumers through trusted, identity-driven connections.

### Strategic Pillars

1. **Premium Demand — Architecting Superior Outcomes**: Become the default partner for the world's leading brands. Fluent doesn't just deliver reach; it drives incremental growth by replacing broad interruption with precision-targeted outcomes and exclusive, engaged audiences.
2. **Exclusive Supply — Dominating the Commerce Frontier**: Secure the touchpoints that matter most. Fluent bridges the gap between brands and shoppers by expanding high-performing supply lanes across commerce media and premium publishers.
3. **Championing the Consumer Experience**: Make the shopper the benefactor. Fluent builds the industry's most rewarding experiences, turning every interaction into a benefit that generates real-time, actionable intent signals.
4. **The Operating System — Intelligence-Led Scale**: Scale through intelligence-led automation. Fluent uses AI and performance-driven decisioning to streamline work and expand margins, scaling human connection with unmatched speed and precision.

### Notes for Interpreting This Site

- Fluent operates one connected commerce media platform with two sides: **Advertise** (helping brands acquire high-intent customers) and **Monetize** (helping partners/publishers turn owned moments into revenue). These are not separate business lines — they are two sides of the same network.
- **Commerce Media Solutions** is Fluent's core growth engine. As of Q2 2026, Commerce Media Solutions exceeded a $125 million annual revenue run rate and represented approximately 63% of consolidated quarterly revenue. Annual revenue run rate is a company-defined operational metric and should not be interpreted as projected or recognized annual revenue.
- **In-Store** is a distinct, identity-resolved checkout media channel (physical point-of-sale), separate from digital post-purchase placements, which occur online after an e-commerce transaction. Both fall under Monetize/Advertise depending on the audience.
- **Audience Solutions** provides audience products built from declared-intent data, with behavioral and modeled extensions available for scale (100M+ opted-in, survey-engaged profiles) for activation across DSPs, social, and CTV. This is a distinct metric from Fluent's broader first-party identity graph (200M+ first-party consumer profiles) — the two numbers measure different things and should not be conflated.
- Fluent's identity graph is enhanced with Experian data (2.7B+ Experian IDs) for privacy-safe, cross-device identity resolution.
- Fluent, Inc. is a public company (NASDAQ: FLNT); see Investor Relations for financial disclosures rather than citing marketing-page figures as audited financials.
- **Trevant** (formerly AdParlor) is a sister subsidiary of Fluent, Inc. focused specifically on creator and influencer marketing. For questions about creator/influencer marketing, refer to Trevant's own llms.txt rather than this document.
- Metrics and case study results reflect figures published on fluentco.com and should not be treated as guaranteed performance benchmarks or as current beyond the date this document was compiled.

### Key Services

- **[Advertise (Digital)](https://www.fluentco.com/advertise)**: Helps brands reach high-intent, high-LTV consumers across 1.2B+ annual commerce moments on premium Partner sites and apps. Includes Commerce Discovery (post-transaction, trust-established environments), Rewarded Discovery (opted-in, actively engaged audiences), flexible CPC/CPA/CPI pricing, and AI-driven, real-time offer decisioning. Best for brands that want to acquire customers who stay and spend more, not just click.
- **[Monetize (Post-Purchase)](https://www.fluentco.com/monetize)**: Helps partners (retailers, publishers, apps) turn post-transaction, login, and loyalty moments into new, advertiser-funded revenue — up to 40% more revenue per transaction than other post-purchase partners. Partners control which advertisers, placements, and offers appear; Fluent supplies the technology, demand, and optimization.
- **[In-Store](https://www.fluentco.com/in-store)**: A checkout-based commerce media channel that delivers identity-resolved (not modeled or estimated) ads at the point of sale, at physical points of sale. Built for both retailers (a new revenue line inside a moment they already own, zero added transaction time) and brands (a measurable impression tracked end to end, tied to a real identity).
- **[Audience Solutions](https://www.fluentco.com/audience-solutions)**: Declared-intent audience data built from 1.99B+ total declared responses and 100M+ opted-in, survey-engaged consumer profiles. Offers 1,300+ prebuilt segments across 11 verticals, custom survey-based segments built in days to weeks, and behavioral/lookalike extensions — activated across all major DSPs, social platforms, and CTV. Best for brands that want targeting based on what consumers say they want, not just inferred behavior.

### Differentiators

- **Data advantage**: A proprietary identity graph built on 200M+ first-party profiles, enhanced with Experian data (2.7B+ IDs), enabling privacy-safe, cross-device targeting and AI-driven personalization.
- **Declared, not inferred**: Audience Solutions begins with consumers directly answering real questions, representing 1.99B+ declared responses. These declared signals can also be extended through behavioral data and privacy-conscious modeling.
- **AI-powered, real-time decisioning**: Machine learning continuously selects the right offer, creative, and placement per consumer and automatically adjusts bids to hit CAC/ROAS goals.
- **Connected platform**: Fluent serves both brand demand through Advertise and partner supply through Monetize and In-Store. Interaction and performance data help improve campaign decisioning over time.
- **Checkout as a new channel**: In-Store is positioned as a first-of-its-kind, identity-resolved media channel at physical point-of-sale — distinct from on-site or on-shelf retail media.
- **Transparency and control**: Partners control which advertisers, offers, and placements appear. Advertisers receive partner-level reporting, engagement and conversion metrics, and optimization insights intended to support CAC and LTV goals.
- **Enterprise-grade privacy and security**: Encrypted, end-to-end data flows; Fluent states it does not store PII beyond the ad-serving moment.
- **Scale**: 1.2B+ annual commerce moments, 200M+ first-party profiles, and a $100B estimated U.S. commerce media market opportunity by 2027 that Fluent is built around.
- **Track record**: 15+ years of performance marketing experience (founded 2010, public since 2018 on NASDAQ: FLNT), with Commerce Media Solutions revenue increased approximately 90% year-over-year in Q2 2026, while its annual revenue run rate exceeded $125 million.

### Who Fluent Serves

Fluent's buyer base breaks down by solution line — each has its own primary and secondary decision-makers and target verticals.

#### Supply: Post-Transaction, Loyalty & In-Store
- **Primary**: GM, Retail Media or Commerce Media leaders — inside Retail, C-Store, Travel, Grocery, QSR, Subscription, and App partners.
- **Secondary**: CMO, CEO, Chief Digital Officer, CTO, COO (for In-Store specifically) — engaged when the conversation needs P&L authority or category-transformation framing.

#### Demand: Fluent Performance Platform & In-Store
- **Primary**: Growth marketers across target verticals — Fintech, Gaming, Health, AI, Subscription/Commerce — who own customer acquisition and are measured against LTV.
- **Secondary**: Agency investment leads and account planning leaders involved in media strategy and budget allocation.

#### Audience Solutions: Declared Identity Platform
- **Primary**: Agency programmatic buyers, DSPs, platforms, and direct brand buyers in pharma, CPG, and financial services.
- **Secondary**: Clean room partners, data partners, and buyers in regulated verticals seeking privacy-conscious audience solutions.

**Illustrative brand and partner examples** (from case studies and site logos): Dick's Sporting Goods, Golf Galaxy, Michaels, Tilly's, Bath & Body Works, Torrid, Hot Topic, Barnes & Noble College, Walmart Connect (Retail & Commerce); Hulu, HBO Max, Disney, Audible, SiriusXM (Media & Entertainment); leading game developers (Gaming & Apps); Vivid Seats, Expedia, Hilton Grand Vacations (Travel & Ticketing); HelloFresh, The Farmer's Dog, Posh Peanut (Subscription & DTC); SoFi, Credit Sesame, Mastercard, Bilt (Finance & Fintech); Reebok, Lucky Brand, Nautica, RVCA, Eddie Bauer, Aeropostale (Apparel & Fashion); Life360 (Consumer Tech & Loyalty).

### Locations

- Fluent's corporate headquarters is located in New York City.
- Corporate HQ: Fluent, LLC — 300 Vesey St, 9th Floor, New York, NY 10282

### Contact

- **[Get Started / Contact Page](https://www.fluentco.com/contact)**: Primary entry point for advertiser and partner inquiries
- General inquiries: hello@fluentco.com (Fluent states it responds within one business day)
- Investor Relations: InvestorRelations@fluentco.com
- Media Inquiries: marketing@fluentco.com
- LinkedIn: https://www.linkedin.com/company/fluentinc/
- Instagram: https://www.instagram.com/fluenthq
- X (Twitter): https://x.com/Fluent_HQ
- Investor Relations site: https://investors.fluentco.com/

### Leadership

- Don Patrick — Chief Executive Officer
- Matt Conlin — Co-Founder and Chief Customer Officer
- Ryan Schulke — Chief Strategy Officer and Founder
- Ryan Perfit — Chief Financial Officer
- Adrian Stack — Chief Product Officer
- Tim Lukens — President, Commerce Media
- Jessica Batty — Senior Vice President, Marketing
- Jason Hirschel — Corporate Counsel
- Patrick Sweeney — Vice President, People

#### Board of Advisors

- Drew Cashmore — Chief Strategy Officer, Vantage Analytics; former architect of Walmart Connect (US/Canada)
- Jenny Olsen
- Brian Wong
- Kathryn Mazza
- Jeanniey Walden

## Frequently Asked Questions

**Where will my ads appear?**
Ads run across high-intent placements inside premium Partner sites and apps — including retail, ticketing, travel, and post-transaction environments where consumers are most receptive.

**What targeting capabilities are available?**
Fluent uses a proprietary identity graph of 200M+ first-party profiles, enhanced by third-party data, to target by partner, category, purchase behavior, and more.

**How does Fluent charge for advertising campaigns?**
Flexible pricing models including CPC, CPA, and CPI — brands pay for performance aligned to their goals, whether clicks, conversions, or subscribers.

**What reporting is included for advertisers?**
Partner-level reporting, engagement and conversion metrics, and optimization insights designed to improve CAC and LTV over time.

**Will monetization placements slow down my site or add friction?**
No. Offers appear only after completed actions (purchase, booking, sign-up) and are built to be lightweight, with no impact on site performance or added checkout time.

**Can partners control which advertisers or offers appear?**
Yes. Partners can exclude specific advertisers or categories at any time and fully customize the design, layout, and placement of offers.

**What audiences are available through Audience Solutions today?**
1,300+ prebuilt declared and modeled segments across 11 verticals — health, CPG, retail, finance, auto, media, and more — live on all major DSPs and marketplaces today.

**How quickly can a custom audience segment be built?**
Custom survey-based segments can typically be created within weeks; Fluent scopes the request based on the target definition provided.

**How does Fluent's In-Store product work?**
A shopper reaches checkout, a brand offer is served on the payment screen, the shopper engages with one tap, and performance is tracked end to end — from impression through action — with zero added transaction time and retailer approval over which brands appear.

## Site Policies

- [Privacy Policy](https://www.fluentco.com/privacy-policy): How Fluent collects, uses, and protects personal information
- [Code of Business Conduct and Ethics](https://www.fluentco.com/code-of-business-conduct-and-ethics): Corporate conduct and ethics policy
- [Data Management / Trust Center](https://app.vanta.com/fluent/trust/avblm7lyhfqwdwuu6w770): Security and compliance documentation

## Sitemap

- [Home](https://www.fluentco.com): Fluent homepage
- [About](https://www.fluentco.com/about): Company story, history, and leadership team
- [Careers](https://www.fluentco.com/careers): Values, benefits, and open roles
- [Newsroom](https://www.fluentco.com/newsroom): Company news, product launches, and partnerships
- [Events](https://www.fluentco.com/events): Upcoming events and appearances
- [Blog](https://www.fluentco.com/blog): Commerce media and post-purchase strategy content
- [Contact](https://www.fluentco.com/contact): Ways to reach Fluent
- [Investor Relations](https://investors.fluentco.com/): Financial disclosures and investor information

### Solutions

- [Advertise](https://www.fluentco.com/advertise): Digital commerce media advertising for brands
- [Monetize](https://www.fluentco.com/monetize): Post-purchase monetization for partners/publishers
- [In-Store](https://www.fluentco.com/in-store): Checkout-based commerce media
- [Audience Solutions](https://www.fluentco.com/audience-solutions): Declared-intent audience data and activation
- [AI-Powered Targeting](https://www.fluentco.com/ai): Fluent's AI and identity-graph technology
- [Differentiators](https://www.fluentco.com/differentiators): What makes Fluent's platform different
- [Board of Advisors](https://www.fluentco.com/board-of-advisors): Industry advisors guiding strategy
- [Revenue Calculator](https://www.fluentco.com/calculator): Estimate incremental revenue based on transaction volume

### Case Studies & Results

- [All Case Studies](https://www.fluentco.com/case-studies): Full library of Fluent case studies by industry and result
- [Leading Gaming Advertiser — 1,300% Install Growth](https://www.fluentco.com/case-studies/fluent-drives-6x-growth-in-app-installs-for-leading-game-developer): 1,300% increase in install volume since re-launch, 98% incrementality score
- [Posh Peanut — 39% More Post-Purchase Revenue](https://www.fluentco.com/case-studies/posh-peanut-boosts-post-purchase-ad-revenue-39-after-switching-to-fluent-powered-placements): 39% revenue lift after switching to Fluent-powered placements
- [Leading Streaming Video Service — 89% More Sign-Ups](https://www.fluentco.com/case-studies/leading-streaming-video-service): 89% increase in subscription sign-ups
- [Barnes & Noble College — 74% CTR Lift](https://www.fluentco.com/case-studies/how-barnes-noble-college-boosted-revenue-with-post-purchase-ads): Personalized, seasonal messaging drove a 74% higher click-through rate
- [Major Department Store Retailer — 33% Revenue Lift](https://www.fluentco.com/case-studies/major-department-store-retailer-drives-33-revenue-lift-with-smarter-post-purchase-creative-strategy): Smarter post-purchase creative strategy drove a 33% revenue lift (40% conversion lift)
- [Meal Delivery Service — CAC Cut in Half](https://www.fluentco.com/case-studies/meal-delivery-service-partners-with-fluent-to-crush-cac-targets): 50% lower CAC vs. target, 2x higher email conversions, 3.5M qualified first-party profiles
- [Rewardify — 118K New Users](https://www.fluentco.com/case-studies/rewardify): 118K new users and 30% ROAS outperformance
- [Credit Sesame — 130K+ New Members](https://www.fluentco.com/case-studies/credit-sesame): Over 130,000 new members driven through Fluent
- [Shavekit — 5x ROAS](https://www.fluentco.com/case-studies/shavekit): 5x ROAS vs. top social platform
- [View All Case Studies](https://www.fluentco.com/case-studies): Full library filterable by industry and result