Earned Media Value (EMV) estimates the monetary value of organic coverage your brand receives through mentions, shares, or influencer content, essentially translating visibility into potential advertising cost savings.
Calculation: EMV = (Impressions × Cost per Thousand Impressions (CPM)) or based on the estimated ad value of content coverage
Example: A lifestyle brand’s influencer campaign generates 100 Instagram posts that would have cost $50,000 in paid ads. The EMV is $50,000.