Trevant is Attending

Advertising Week New York

Advertising Week New York brings together the people shaping marketing, advertising, media, technology and culture. If you want sharper ideas, stronger connections and a front-row seat to where the industry is headed next, this is where you need to be.

Connect with us

October 5-8, 2026
New York, NY

Why We're There

The brands spending the most on creator marketing are also the ones asking the hardest questions about it right now: does the content actually compound, or does it disappear after one good week? Advertising Week brings together the performance marketers and growth leaders asking exactly that — and we'll be there talking through what it takes to build a creator program that earns its budget the way your best paid channel does.

WHAT’S HAPPENING

One System, Every Platform: How QVC Became TikTok Shop’s Seller of the Year

Innovation Stage | Monday, October 5, 2026, 9:50 AM

QVC was built on live, video-first commerce long before creator commerce had a name. For decades, trusted hosts brought products to life on camera — human connection, storytelling, and demonstration, the exact formula that now defines successful social shopping. As consumer behavior has shifted from channel surfing to social scrolling, QVC Group has translated that heritage into a modern social commerce strategy — with QVC becoming TikTok Shop Seller of the Year and QVC & HSN bringing in nearly one million new U.S. customers in 2025.

How Purpose, Influence and Commerce Converge to Help All of Us Conquer the Limits We Were Born to Rise Above

AdWeek House | Tuesday, October 6, 2026, 4:15 PM

Most brands talk about purpose. Far fewer turn it into a meaningful driver of performance, influence and growth. Join leaders from across sports, marketing and entrepreneurship as they explore how purpose can shape everything from the partnerships brands build and the communities they serve to the commerce they create. Through the lens of athlete influence, longevity and recovery, and purpose-led partnerships, discover how brands can translate authentic values into meaningful experiences—and measurable impact.