Trevant Academy Digital Marketing Agency Glossary

Plain language explainers to help you keep up with the evolving marketing landscape.

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Call to Action (CTA)

A call to action (CTA) is a prompt encouraging users to take a specific action, such as clicking a link, signing up, or making a purchase.

Example: An online course ad includes a CTA button saying “Enroll Now,” prompting users to sign up immediately.