76% Revenue Growth, 352M Impressions: How Full-Funnel Dynamic Ads Scaled a Global Athletic Apparel Brand's Paid Social Program

A global athletic apparel brand came to Trevant to outperform results from its previous agency. The brand needed a paid social strategy that could scale revenue across Facebook and Instagram, deepen penetration with warm audiences, and expand reach to new prospects — without sacrificing efficiency.

Retargeting as the foundation. Dynamic Product Ads kept high-intent shoppers in view as the base layer, paired with interest-based creative built around the brand’s full product catalog, with everything else in the funnel built on top of that layer rather than running alongside it.

A prospecting mix rebalanced in real time. Lookalike Modeling and Dynamic Ads for Broad Audiences didn’t run on fixed splits — the team shifted the balance between them as signal strength changed week to week, bringing in new shoppers without pulling down the efficiency retargeting had already established.

Full-price messaging over discount-led offers. The team prioritized full-price product messaging over markdowns, giving them a structured read on what actually drove stronger basket values instead of defaulting to whichever discount converted fastest.

Spend scaled as the system proved itself. Spend increased 51%, timed to performance signals rather than ahead of them — proof the program could absorb more budget without losing ground on efficiency.

Scaling a full-funnel Meta program to 352 million impressions and 93,000 purchases in a single quarter drove double-digit gains in revenue, conversion rate, and ROAS, even as spend scaled to match the opportunity.